Yes you heard it right email marketing is still a very important strategy in digital marketing to connect to your old and new customers with a nice polished, personalized content directly into the customer’s inbox easy for him to look into at his own convenient time.
Surveys show that around 91% of public use email even todays for both business and personal. That is quite a good number to convince oneself to explore the unlimited opportunities in email marketing to reach customers. Greet your customers with engaging content and special discounts, new arrivals, offers, birthday, anniversary greetings and much more to do to grab your potential customer’s attention.
Email allows you to give a personal touch to your target audience, how? You can segregate and segment the list of customers you want to engage and give them value added content tailored to each individual customer.
Building relationship with your potential customer new and old by email marketing can give a personal touch by emailing them with their name and a chance to directly speak to them with customized messages to make him feel happy and special.
You can measure and track your emails campaign with email marketing tools like open rates, bounce rates, Unsubscribe rates, click through rates, open rates and much more which give you a better idea and understanding how good your email campaign was successful.
Yes, it is one of the most economical and cost effective tool in digital marketing we can reach a large number of consumers for less, the cost per conversion is quite low.
Staying connected with your customers by regular relevant information, offers and discounts and gives the freedom to the consumer to check in his convenient time.
Content simple and with clear message that is worth reading for them and will boost getting you engaged with the customer.
Email marketing can help you target your special audience to sell your product with the customer data base information like his birthday or weeding anniversary and wishing him and at the same time offering a product that could they may least expecting.
Email marketing can also help you promote season offers, holiday packages, big discounts, annual sale and many more to allure the customers mind set to go for a purchase in the discount period.
So what are you waiting for get in touch with us and let us make serious business with a perfect email marketing strategy.
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